When it comes to online shopping, all e-commerce portals have a return policy sign. It is an assurance for the customer that they can send the products back to the online retailer if it is defective. Alternatively, the customer can return the product if they are unsatisfied or have changed their mind. If you are in the e-commerce business, here are a few practices to create a powerful return policy sign.
- Use simple English
Understandably, you want to converse with your target group. However, refrain from using words that people do not understand and need a dictionary. While writing the policy, focus on keywords and reemphasize your commitment towards customers. Lastly, make it a point to incorporate recommendations suggested by customers.
- Keep the policy easily accessible
When customers log on to your website, they should be able to see the policy clearly. Ensure that they do not have to go on a treasure hunt to find the return policy related to your online store. Give your loyal customers the confidence that you are here to provide them with the best products and services. If they have not liked a product that they bought from your website, give them the flexibility to return it. By doing this, you will earn credibility, trust, and goodwill in the long run. Ideally, the best place to incorporate the return policy sign is on confirmation emails that customers receive on completing the purchase.
- Do not copy-paste the policy of another e-commerce portal
You need to build a unique identity for your business venture to ensure that it breaks the clutter and stands out from the crowd. Ensure that the content written for the returns and exchange section is original and has an element of creativity. Remember that a return policy sign is not one-size-fits-all. You can make it interesting by adding reviews of customers and their experiences they had while returning products. By doing this, you will build more value among your desired target audience.
- Keep your employees well-informed
Ensure all your team members are educated with the updated return policy guidelines and processes so that you can assist customers smartly.
- Have all answers ready
Customers may have different queries related to the return policy. They may want to know who will pay for the shipping? They may have other questions related to the time frame in which they can return products and the procedure involved. Ensure that you have the answers for all these queries in the return policy section so that they are not confused.